Business development takes time and money. Great companies and more to the point, great leaders, see the value in development investment. Not only with product and services, but with people who have a mindset for what will be needed or mainstream in five to ten years from now.
It is a challenge for many companies and leaders to spend now for returns in the forthcoming decade. Most leaders, CEOs, GMs and the like may not be holding the same position five to ten years from now. It takes a leader with vision and commitment to know what is best for the company, establish a budget, and foster the workforce to act now in order to achieve long term sustainability.
Stephen M.R. Covey quoted a Chinese proverb in his book “the speed of trust”; “The best time to plant a tree is twenty years ago. The second-best time is today”.
How true is that! Coming from a background of developing something new into an organization has been part of the DNA throughout my aerospace product manufacturing career. With that, we have been faced with barriers by various decision makers making it even more difficult to build the future. Blessed by some truly inspiring principal leaders, what we are seeing today in aerospace started in the late 1990’s. Yes – it typically takes that long.
Business development takes faith, time, funding, patience, tolerance, inspiration, vision & implementation. The most important step is the first one. Let’s get started.
I look forward to hearing your thoughts and comments. I also look forward to discussion and how we can be of help to you and your organization.